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18. December 2025

Cradle to Cradle Institute publishes article on WBG Pooling as a pioneer in circular reusable logistics

The Cradle to Cradle Institute has published a comprehensive article about WBG-Pooling GmbH & Co. KG, praising the company as a pioneeri…
13. August 2025

Circularity at the highest level: WBG-Pooling-L1- and -L3-logistics-pallets are officially Cradle to Cradle® certified

When resource consumption increases in parallel with economic growth, this is a linear economy; widespread and common practice in almost all…
15. April 2025

WBG Pooling and the Packaging & Packaging Waste Regulation: How Reusable Solutions Help Achieve EU Targets

The volume of packaging waste in the EU continues to rise: from 66 million tonnes in 2009 to 84 million tonnes in 2021. This amounts to near…
17. March 2025

The Importance of Cradle to Cradle® in Logistics 

Sustainability is no longer just a trend—it is a necessity, especially in logistics. Companies are under increasing pressure to make their s…
6. March 2025

NABU Study Confirms: Reusable Packaging Conserves Resources 

A recent study by NABU highlights the significant role of reusable transport packaging by reducing packaging waste. Particularly in the reta…
9. January 2024

The foldable crate revolution with RFID labels: sustainability for sensitive foods

In the world of food logistics, we are faced with a constant challenge: how can we transport sensitive foods such as fruit and vegetables sa…
19. December 2023

Europe-wide pooling service provider appoints new Managing Director

With the start of the new year, WBG Pooling is reorganizing its management team. Oliver Reinke, who has been an integral part of the company…
13. December 2023

Our review of the year 2023

When 200 people across Europe work on greener supply chains every day, a lot happens in a year, even outside of the typical day-to-day busin…
29. November 2023

Cradle to Cradle as a Basis for a Sustainable Future

Cradle to Cradle, also known as C2C, is a concept that can be applied to a variety of products. At its core is always sustainable product de…
29. November 2023

Save Food Study: Why Reusable Packaging is the Answer to Food Waste

Food waste is an urgent global issue that leads not only to the waste of resources but also to hunger and environmental damages. Annually, 8…
29. November 2023

Why “Packaging as a Service” is the Future

We often talk to customers about our so-called PaaS concept. Initially, many are not familiar with it, but rough ideas begin to form when we…
30. October 2023

Corporate Strategy for Sustainable Recruiting: Finding Talents and Shaping the Future

Sustainability has evolved into a fundamental principle that affects companies in their entirety. A key area here is certainly also personne…
30. October 2023

Top Recruiting Trends of 2023: Innovations, Challenges, and Opportunities

The way companies attract talents is constantly changing. This year, there were some exciting developments that particularly influenced recr…

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