Blog-News
18. December 2025
Cradle to Cradle Institute publishes article on WBG Pooling as a pioneer in circular reusable logistics
The Cradle to Cradle Institute has published a comprehensive article about WBG-Pooling GmbH & Co. KG, praising the company as a pioneeri…
13. August 2025
Circularity at the highest level: WBG-Pooling-L1- and -L3-logistics-pallets are officially Cradle to Cradle® certified
When resource consumption increases in parallel with economic growth, this is a linear economy; widespread and common practice in almost all…
15. April 2025
WBG Pooling and the Packaging & Packaging Waste Regulation: How Reusable Solutions Help Achieve EU Targets
The volume of packaging waste in the EU continues to rise: from 66 million tonnes in 2009 to 84 million tonnes in 2021. This amounts to near…
17. March 2025
The Importance of Cradle to Cradle® in Logistics
Sustainability is no longer just a trend—it is a necessity, especially in logistics. Companies are under increasing pressure to make their s…
6. March 2025
NABU Study Confirms: Reusable Packaging Conserves Resources
A recent study by NABU highlights the significant role of reusable transport packaging by reducing packaging waste. Particularly in the reta…
9. January 2024
The foldable crate revolution with RFID labels: sustainability for sensitive foods
In the world of food logistics, we are faced with a constant challenge: how can we transport sensitive foods such as fruit and vegetables sa…
19. December 2023
Europe-wide pooling service provider appoints new Managing Director
With the start of the new year, WBG Pooling is reorganizing its management team. Oliver Reinke, who has been an integral part of the company…
13. December 2023
Our review of the year 2023
When 200 people across Europe work on greener supply chains every day, a lot happens in a year, even outside of the typical day-to-day busin…
29. November 2023
Cradle to Cradle as a Basis for a Sustainable Future
Cradle to Cradle, also known as C2C, is a concept that can be applied to a variety of products. At its core is always sustainable product de…
29. November 2023
Save Food Study: Why Reusable Packaging is the Answer to Food Waste
Food waste is an urgent global issue that leads not only to the waste of resources but also to hunger and environmental damages. Annually, 8…
29. November 2023
Why “Packaging as a Service” is the Future
We often talk to customers about our so-called PaaS concept. Initially, many are not familiar with it, but rough ideas begin to form when we…
30. October 2023
Corporate Strategy for Sustainable Recruiting: Finding Talents and Shaping the Future
Sustainability has evolved into a fundamental principle that affects companies in their entirety. A key area here is certainly also personne…
30. October 2023
Top Recruiting Trends of 2023: Innovations, Challenges, and Opportunities
The way companies attract talents is constantly changing. This year, there were some exciting developments that particularly influenced recr…